• Unique visual characteristic demands attention.

• Massive reach creates immediate brand awareness.

• Exposure frequency and strong visual impact builds brand recall.

• Penetrates all sectors of the community where consumers live, work and shop.

• Exposure near point of sale drives purchase decision.

• Low CPM ensures affordable market coverage.

• Low production cost.

• Existing creative concepts are easily adapted.

• Commuters/Business travelers: Taxicabs are routinely seen in lines at various hotels, train stations, airports, bus terminals, and taxi stands.

• Tourists: No matter the city... each one has its own set of attractions and landmarks. Taxis take tourists where they want to be.

• Consumers: Taxis are always found at the most popular retail stores and shopping centers ensuring your advertisement is at all the trendy shops & boutiques in front of the people that shop there.

• Event-goers: People from all demographic categories attending sporting events, the theater and movies. Taxis take them there.

• Those who spend: Taxis are the main mode of transportation to & from the most popular bars, clubs and restaurants delivering your message 24 hours a day and on weekends... to any urban centers' most desirable demographic.

• Mid-day traffic: The business and leisure communities use taxis commute throughout any given day. Taxi ads will ensure that your message will be delivered.

EVERYONE!

• Taxi Media is the only form of advertising that can single-handedly reach the entire market everyday. Every other form of advertising must use additional forms or formats to accomplish this.

• Taxi Media is cost effective because it offers the highest reach & frequency at the lowest cost compared to all other major media.

• Taxi Media is dollar efficient because your ad gets constant exposure all day, 7 days a week.

• Taxi Media will deliver your message at critical moments during the day when buying decisions are made.

• Taxis are intrusive and will deliver your message to your target audience reinforcing your brand when it's most effective and least expected.

• Taxi Media plays a vital role in the media mix by reaching consumers missed by or only lightly exposed to traditional types of media such as radio, TV, print and direct mail.

DEFINITELY... IT DELIVERS THE MESSAGE!