AdFleet will coordinate decal production from finished art. Please contact Adfleet for file requirements and costs. Design services are available through AdFleet's Art Department and will be quoted on an individual basis.
Design:
Disk design template is available online at www.adfleet.com, or contact your AdFleet representative.
Dimensions:
Wheel Cover Diameter-16"
Live Copy Area 15"
Punctured tab holes located mid point on upper and lower halves of disk cover are for installation.
Material:
Pressure sensitive 3M vinyl.
Overage:
A 25% production overage is required per four week period.
Lead Time:
Final art must be available to AdFleet 28 working days in advance of the contracted start date. Final art arriving later than 28 days in advance may result in a loss of a portion of the showing period. AdFleet is under no obligation to compensate for lost showing. Failure to deliver final art as requested may result in additional charges.
Late Charges:
All finished art must be received 28 working days prior to campaign start date. Finished art received after this date will be subject to a 20% late charge.
Installation:
Allow 10 working days for installation.
Artwork Guidelines
Disk Media:
We accept the following media, in both DOS, and Mac OS Formats: Zip Disk, 3.5 Floppy, Cd Rom.
Applications:
These are the main applications supported by the creative department. Adobe Illustrator (up to ver. 10 and CS), Freehand (up to ver. 10), Adobe Photoshop (up to ver. 7 and CS) and QuarkXpress (up to ver. 6). If Submitting Quark files, make sure to send supporting files. (images, fonts, etc.)
Photoshop files need to contain an appropriate amount of image data to ensure reproduction that is not flawed by pixelization or aliasing. Our recommended resolution for photoshop files is 72 dpi at the final output size. Very large output banners (above 5'x5') can be prepared at a lower resolution to accommodate removable media. The lowest you want your image to be is 40 dpi. Files larger than 72 dpi at final output size are considered overkill and require a sufficient amount of hard disk space to open. Please res down images to specs.
Non Digital:
We also have the capability to scan artwork. You must provide art that is either camera ready, line art, photographs, transparencies, or negatives. Please note: you will not receive satisfactory results from scanned letterhead, inkjet or offset prints. Take into consideration that scans need to be cleaned up and color corrected, therefore turn around times may need to be adjusted. Please speak to your sales person regarding pricing and timeframes.
Internet:
You can reach our URL at http://www.adfleet.com. If you wish to send your file via FTP, you must call us before sending, to receive instructions and confirmation. You can also e mail your artwork direct to , please restrain to less than 1 mb when sending via email.
Tips
Create a clear and succinct message.
Visual elements work as well as words.
Use bold typeface -- recommend minimal font size of 38.
Use vivid colors -- see below for samples of color combinations. Avoid light colors.
